The ask: ClearEdge, a 16-year-old marketing company, was expanding its lines of business and needed a refreshed visual brand to reflect its growth and evolving company values. The new identity needed to capture the company’s momentum, forward-thinking approach, and an overarching theme of optimism.

The design solution: I led the development of a new visual identity that embodied growth and optimism through a refined color palette, dynamic typography, and an evolved brand mark. Bright, energetic hues replaced the previous darker tones, reinforcing a sense of momentum and opportunity. The updated design system featured clean, modern layouts and uplifting visual elements that reflected ClearEdge’s commitment to innovation and progress. Additionally, we introduced a more engaging digital presence, ensuring the brand's energy translated seamlessly across web, social media, and client-facing materials.

The outcome: The rebrand successfully positioned ClearEdge as a company on the rise—one that embraces change and new opportunities. Internally, the refreshed identity helped unify and inspire teams, while externally, it signaled a bold new chapter to clients and industry partners. The new visual language strengthened brand recognition, enhanced ClearEdge’s credibility, and ultimately supported the company’s business expansion efforts.